About Us
Who We Are
When the internet first arrived in Türkiye and websites began to emerge, we stepped into the world of online shopping and took our first steps by bringing diamond and colored gemstone jewelry directly to consumers. Even in those early days, we believed that this business model would become one of the most advantageous ways to shop in the future.
Our greatest goal is to represent and promote Türkiye—one of the world’s leading countries in jewelry craftsmanship—in the field of fine jewelry. We see it as a service to our country to introduce the quality and meticulous craftsmanship of Made in Turkey jewelry to the world. If we can contribute even in the smallest way to building a vision that emphasizes production rather than mere consumption, we will consider ourselves successful.
What We Do
The jewelry you order goes through several stages before it reaches you. The first step is the 3D design and modeling phase. During this stage, all modifications and customizations to the piece are made. For example, you may fall in love with a design you see among our products but prefer the band to be straight or styled like the band of another model. All of these adjustments are possible. Our goal is to shape each piece according to your preferences and create a jewelry piece that is truly unique to you.
What Materials Do We Use?
The materials we use in our jewelry are exclusively 14K and 18K gold. If you see a product listed in 14K gold, you can also order it in 18K gold, and if it is listed in 18K gold, it can be produced in 14K gold. The price will be adjusted accordingly, depending on the gold purity you choose. We also leave the choice of gold color entirely up to you. You can select the gold color you prefer—yellow, white, or rose—to create a piece that perfectly matches your taste.
How Do We Produce?
During the production process, each piece of jewelry is carefully crafted one by one by experienced master artisans. We do not produce our pieces through mass factory production. It may take a little more time, but creations made with patience, care, and craftsmanship always achieve the best results. For this reason, we kindly ask you to allow us the necessary time to work comfortably and meticulously, without rushing the process. Once the piece reaches the mounting stage, it still goes through several additional steps such as finishing, stone setting, polishing, and rhodium plating, ensuring that the final piece meets the highest standards of quality and beauty.
What Do We Select?
In all of our jewelry pieces, we use only natural diamonds, natural colored gemstones, and natural diamonds. Each stone is carefully and meticulously selected, considering both quality and value. No stone found in nature is exactly the same as another. Every gemstone is unique, carrying its own natural marks, subtle color variations, and distinctive character. These rare and one-of-a-kind stones are what make each piece of jewelry truly special. We take great joy in transforming these extraordinary gems into meaningful jewelry that becomes a lasting memory of your happiest moments.